Sérgio Conceição sees instant impact in Milan’s Supercoppa derby triumph
New Rossoneri coach is regarded as a hard, emotionless taskmaster but Monday’s win prompted cigars and hugs
Sérgio Conceição warned us on Friday that “I don’t like to give out hugs”, but sometimes a moment gets the better of you. In Milan’s changing room on Monday night he danced, smoked a cigar and, yes, gave Théo Hernández a squeeze on camera. If ever there was a time to break character, it might be after winning your first trophy with the club you took charge of a week ago.
Has there ever been a footballing speed-run like this one? Hired to replace Paulo Fonseca as Milan’s manager – a transition so poorly handled that his predecessor wound up announcing his own sacking from a car window – Conceição led his first training session last Monday and flew with his new team to Riyadh a day later. Since then, he has produced come-from-behind wins over Juventus and Inter, delivering Milan their first silverware in three years.